Usability testing

Integrating user testing into your development cycle is an easy, cost effective way to prevent product-killing  usability issues, saving time and money in development. Digital Demeter can come in at any point in the product lifecycle to conduct usability tests on your product. From recruitment to reporting - full service testing.

All you need to do is sit back and watch.

moderated testing

Traditional testing is guided by an experienced moderator who knows when to speak and when to watch.  The participant, in turn, can ask the moderator questions (though usually answered with yet another question!) This back and forth yields incredibly rich qualitative data, in addition to the standard usability metrics. 

Moderated testing is the most flexible form of testing and can be used for a product in any stage of development, including paper prototypes. If done in-person, teams that attend the sessions benefit from seeing the product in the hands of actual users and engaging in post-test analysis discussions.

Remote unmoderated testing

In some cases, a moderated test may not be possible.  Remote, unmoderated testing allows for a large number of participants to take the test when and where they like. Video of their screen and audio of them 'thinking out loud' is then analyzed.  Depending on the testing software used, a specified page or click-event can trigger a task pass or fail, giving a quick high-level view of results without the need to analyze each video.  

Unmoderated testing is good for simple interfaces and established products. Buggy prototypes or products with a high learning curve are not ideal candidates for unmoderated testing.  Test length also needs to be kept under thirty-minutes, requiring careful curation of tasks.

Rapid Iterative Testing and Evaluation (RITE)

A form of traditional testing that addresses identified problems immediately and re-tests quickly with the updated product.  Small updates tend to happen on-site during testing, with the updated version tested with the next participant. Bigger changes are made off-site, with the next round of testing scheduled within 1-2 weeks.

Participant groups run smaller, and tests run for only half a day, but more tests are conducted in a shorter time frame. Good for early stage development with prototypes and cross-functional teams with high engagement.